Marketing missteps included releasing the real-time strategy (RTS) game on the same day Blizzard Entertainment put out its highly anticipated demo of StarCraft, which would become a defining game of the RTS genre. When it was finally released it received poor ratings and equally poor sales. Instead, development continued for over a year costing hundreds of thousands. Dominion was already partially completed by Todd Porter's previous employer, 7th Level, and was expected to take $50,000 and three months to complete. The company's first attempt was Todd Porter's Dominion: Storm Over Gift 3. The sun shone through the office's glass rooftop directly into the monitors of the employees, forcing them to cover their cubicles with black fabric. The headquarters included these facilities because many employees in the video game industry work long hours at a time. It also housed a gaming room with a ping-pong table and four arcade machines, a changing area, and a shower room. The headquarters included a 'crash room', a dormitory facility with two beds, three couches, a VCR, a wide-screen television, and two telephone booths. This included a ten-foot-wide company logo set into the terrazzo floor of the lobby and matching green elevator doors. Russ Berger Design Group, a firm most known for its work in designing recording studios, was responsible for the interior design of the headquarters. For the first ten years after the construction of the JPMorgan Chase Tower, the penthouse location had been unleased. Lisa Chadderdon of Fast Company said that the penthouse location was 'unusual'. Ion Storm spent $2 million on the facility. The corporate headquarters of Ion Storm were located in Suite 5400, 22,000-square-foot (2,000 m 2) of space in a penthouse suite on the 54th floor, the top floor, of the Chase Tower in Downtown Dallas. In a fashion similar to other dot com busts, the company spent lavishly on office decor and facilities for employees.

The company had signed a licensing deal with Eidos Interactive for six games, and the founders planned to scoop up titles from other companies that were close to completion, finish them, and push them out quickly to bring in initial revenue. Hall came up with the name, the 'Storm' part coming from Porter's first project for the company.

Ion Storm was founded by John Romero, Tom Hall, Todd Porter and Jerry O'Flaherty on November 15, 1996, with its headquarters in Dallas, Texas. The Chase Tower, in which the Dallas studio was located Formation

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